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What is Google Trusted Stores?
For the holiday season, or for those of you who want to shop without having to worry about getting dressed, Google Trusted Stores are for you! These are online stores that have been evaluated by other...
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How to Identify Your Target Market for Online Selling
If you are in the process of starting a business from the ground up, you may be struggling with exactly how to market your business to consumers. Nowadays, many consumers are heading online to do their...
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Good Customer Service is Good Marketing for Online Resellers
All retailers know that their customers are the life of the business. Without customers, obviously, there would be no business. It is a tough gamble, however, to predict how many customers you will get...
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Being a Good Online Reseller or “E-commerce Angel”
In order to be successful in any business, you need to be able to know who your clients are and be able to cater to those clients. This goes for any business that wants to sell products online. Even if...
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How Paid Google Product Search Results Affect the Future of SEO and Internet...
The way we do SEO is shifting. This is due, in large part, to the way Google is producing product search results. SEO marketers have been struggling to catch up and it has become just a little bit...
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Why the Google Shopping Update Hurts E-commerce Merchants
Recently there have been several articles about the new Google Penguin and why small online merchants should be concerned. If you’ve been paying attention to your Google Analytics and your search...
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Google Shopping & Product Listing Ads
If you are an online merchant, chances are, you rely heavily on Google to bring new customers to your site. As Google is the largest online search engine available to Internet users today, it is...
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Google Shopping’s Affiliate Advertising Beta Program and Your Online Business
How does Google’s Affiliate Advertising beta program on Google Shopping affect your online business? Merchants now have even more options when it comes to advertising their products on Google Shopping....
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Visit OperationROI at IRCE in Chicago – Booth 814
Visit us at Booth 814 for your IRCE SPECIAL OFFER OperationROI will be exhibiting Internet Retailer Conference and Exhibition 2013, the World’s Largest E-Commerce Event. This year’s theme is “Breaking...
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A Higher ROAS Is Always Better, Right? Not Necessarily
A High ROAS Is Great, But What About The Lifetime Value Of Your Customers? In its simplest definitions, Return On Advertising Spend (ROAS) describes the profit made through advertising. Basically it’s...
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Cyber Reports 2013. Great News for Online Retailers
2013 Cyber Reports for the Holiday Season This year’s Cyber Monday has become the biggest online spending day in US history, but it was not alone in success. Black Friday online sales surged past $1...
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Why You Need to Use Both Text Ads and PLAs
Why You Need To Use Both Text Ads and PLAs For Your Ecommerce Marketing Campaigns Online retailers who have had a bad taste in their mouths ever since Google shifted from free-to-list product search to...
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How To Successfully Increase Your B2B E-Commerce Sales
Increasing B2B E-Commerce Sales Requires Social Media and Product Awareness While retailers throw everything they have into the e-commerce blender – with much success – manufacturers and distributors,...
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Good Customer Service is Good Marketing for Online Resellers
All retailers know that their customers are the life of the business. Without customers, obviously, there would be no business. It is a tough gamble, however, to predict how many customers you will get...
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How to Adapt Your Online Marketing to Consumers’ Behaviors
Learn How To Evolve Your Marketing Initiatives for Changing Consumers’ Behaviors A lot has changed since the “birth” of the Internet. With millions upon millions of pages flooding the web, consumers...
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B2B E-Commerce – A Winning Formula For Online Sellers
Online Sellers Could Find Their Comfort Niche By Focusing On Business To Business E-Commerce Online sellers have a variety of channels to turn to when looking to increase conversions. Consumers (B2C)...
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Twitter Introduces eCommerce Into Its Social Platform
Twitter and eCommerce – A Match Made In Heaven? This fall, Twitter introduced eCommerce into its social platform with the addition of a Buy button, which comes at the heels of Facebook’s Buy button....
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Why Your Ecommerce Business Success Might Rely On Offering Free Shipping
Offering Free Shipping At Select Times May Be The Key To Your Ecommerce Success The online retail industry is competitive and, dare we say, cutthroat. Whenever an e-retailer can find an edge, it’s...
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How to Win the Shopping Micro-Moments with Google
Win Vital Ecommerce Shopping Micro-Moments with Google’s Latest Updates In today’s mobile economy, consumers have the power to get what they want in an instant. Broken down into three actions (I Want...
View ArticleUsing Landing Pages to Generate Leads and Conversions
Well Built Landing Pages Will Lead to Increased Leads and Conversions Conventional wisdom and tried-and-true practices have had marketers designing landing pages as follows: Create a landing page...
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